To ascertain or fix the value or worth of something or to examine and judge carefully or appraise something.
Why do we evaluate?
To improve quality products and service.
An example of evaluation: When you are on the phone to various companies they sometimes say “your call may be recorded” they are doing this to improve the quality of their service. They can then listen to what customers are wanting and how their workers respond.
Remember: Quality is determined by the user.